Startups are hard, so know who to trust

Equity or nothing

One of the biggest areas of contention is when a startup finds a mentor/provider/consultant (we’ll just call them a consultant from now on) that in their mind “fits” with their business (can help build it, understands them etc).

The problem is the startup

If you look at the stats of startups who get to VC funding, you’ll find that it’s well below 1%. And that’s just VC funding. You can assume they already have a seed round, and the startups that get those are in the few percent range too.

Identifying value in a consultant

Given that the startup is often inexperienced, then you’d think that the thing they would be most looking for is experience.

Startups should pay people

My own view is that a startup should never expect a consultant to work for equity. If the consultant offers, that’s their own lookout.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Paul Johnston

Paul Johnston


ServerlessDays CoFounder (Jeff), ex AWS Serverless Snr DA, experienced CTO/Interim, Startups, Entrepreneur, Techie, Geek and Christian