Integrity in business (or “why I’d never do business with Grant Schapps”)

I put a lot of faith in people I do business with. I mean a lot of faith. If they pay me money, they expect a level of work and a work ethic and I try my best to make them happy.

I expect that in return. If I am putting in effort and hard work for their business/idea then I expect them to reciprocate by doing the hard yards from their end when needed.

Integrity is a big deal to me. It’s less of a big deal to some people I’ve worked with and I wouldn’t work with them again unless I had to.

The thing is, if I found out that any of the people I was working with (or had bought from) were using a fake name to conduct their business, I can pretty much guarantee they would go down in my estimation and I would probably stop working with them.

If you aren’t prepared to put your actual name to some work, then you are running the real risk of lacking any real integrity.

I’m sure people will disagree (and there are some times when anonymity is important but they are much less common than people would assume) but this is a personal view.

If you won’t use your real name, it means that (on some level) you don’t believe that whatever you are taking part in is either legitimate or it is in such a moral grey area that you don’t want your name associated/tainted with it.

Grant Schapps is a case in point. As with many people that “sell” schemes around making money on the internet, there are few that achieve it and many who sell the schemes (seriously, there are loads). The business dealings that have come to light and his position in the Conservative party mean I am far less likely to vote Conservative now than I ever was (and that wasn’t much).

If you believe in your product, put your name to it.


Because you’re more likely to get people to trust you if you do.

And if it’s a crap product, then you deserve to not get the benefit of the doubt next time.

If it doesn’t work out, you are more likely to get goodwill for the next time if you try hard and keep people informed.

Business is a lot to do with trust. If you don’t trust what you’re selling enough to put your name to it, then that’s probably a good reason to stop doing what you’re doing and find another career.

Written by

ServerlessDays CoFounder (Jeff), ex AWS Serverless Snr DA, experienced CTO/Interim, Startups, Entrepreneur, Techie, Geek and Christian

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